Healthcare Direct Mail Best Practices and Guidelines

Healthcare organizations can benefit from using direct mail to educate their patients about health concerns and prevent patients from leaving. People are typically sketchy about going to the doctor, so creating a sense of urgency with health information can go a long way to keeping them as patients. Sending weekly or monthly mail items to patients can help remove the fear of losing patients, and it will help healthcare organizations to improve retention rates. Several industries target specific seasons or holidays for their direct mail campaigns. By incorporating these events into your marketing strategy, you can make it seem like a normal part of the patient experience and increase response rates. Healthcare organizations can also utilize direct mail to reach out to prospective patients before their Flexible Savings Accounts (FSAs) expire, a program for individuals to save up for health insurance. Using images in healthcare direct mail is another effective way to communicate an offer and create urgency.

While designing healthcare direct mail, keep in mind that the copy you use can greatly impact your results. Use a compelling headline to grab the attention of recipients, and use multiple lines of copy to reach a wider audience. To ensure you have a professional design and mailing service, contact PostGrid. PostGrid will design and print your mail pieces, and will also conduct A/B tests on your direct mail campaign to determine which one performs best.

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